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How ATIS verifies businesses

What each verification mark on a business means, how a business reaches each level, and why marks cannot be bought.

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ATIS shows you how much it has checked, and when. Here is exactly what stands behind each mark on a business.

The levels

  • Unverified: listed, but not checked yet. No mark is shown, because an absent mark is honest.
  • Contact verified: we reached the business on one of its listed contact channels.
  • Owner confirmed: someone who proved they own or manage the business has claimed the listing.
  • ATIS verified: ATIS checked the business itself: its licence, its location, and its contact channels.

Each contact channel is marked on its own. A phone number or address we have not checked says Not yet verified.

How a business reaches each level

  • Contact verified: ATIS staff reach the business on a listed phone number, WhatsApp, or email address, and record it.
  • Owner confirmed: the owner or manager claims the listing and ATIS approves the claim. See Claim an existing listing.
  • ATIS verified: ATIS staff check the licence, the location, and the contact channels. How a business asks for this check: Owner to confirm.

Verification cannot be bought

Verification is a check by ATIS staff, and no product changes a mark. A paid listing is labelled Featured, in its own colour, so you can always tell paid placement from a check. See Advertise with ATIS.

A mark can be lost

When a business changes a verified phone number or address, that channel goes back to unverified, and the level drops to what the remaining evidence supports. Verification also expires after a time and is checked again.

Security businesses

ATIS lists a security business only after it is ATIS verified and we have seen its licence. We do not supervise its work. ATIS does not list armed services (Owner to confirm).

How current a page is

Every page also shows when it was last verified, and a freshness label:

  • Fresh: verified recently.
  • Aging: still inside its review window, but getting older.
  • Review due: past its review date. Details may have changed, so check before you rely on them.
  • Stale: long overdue. Treat it as background, not as current fact.

If you see something out of date, see Report a problem on a page.